Micro-Commitments: The Incremental Approach to Building Your Minimum Viable Audience

Marek Ciesla
2 min readMar 3, 2024

Micro-commitments are small steps that potential customers or audience members take toward a larger goal. This concept is beneficial when building a Minimum Viable Audience (MVA), an early-stage strategy for entrepreneurs and creators to validate their offerings. Here are five reliable sources to deepen your understanding of micro-commitments in the context of building an MVA:

Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence — the psychology of persuasion

Although this isn’t an online resource, it’s a foundational text for understanding the psychology of why people say “yes,” including the concept of commitment and consistency, which lays the groundwork for micro-commitments.

Amazon link to the book

“The Compound Effect” by Darren Hardy

This book details how small actions and decisions can yield significant long-term results. While more broadly about habits and success, it can be applied to how small commitments from your audience can compound into a loyal following.

Official website for the book

Copyblogger: Content Marketing Glossary

Copyblogger has a comprehensive content marketing glossary with entries on micro-commitments and building audiences. They also provide numerous articles on content strategy that can be invaluable for building an MVA.

Copyblogger’s glossary

Smart Passive Income Blog by Pat Flynn

Pat Flynn’s blog and podcast often discuss micro-commitments as part of online marketing strategies. His content marketing advice is practical and tailored to building an engaged audience from the ground up.

Social Triggers with Derek Halpern

  • Derek Halpern covers psychological triggers and strategies that can help build audiences online. Look through his blog and video resources for insights into how micro-commitments can make an MVA.
  • Social Triggers website

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Marek Ciesla

Entrepreneur, Founder of Woolet co ., ALLCinema (allplayer, catzilla/allbenchmark), MIMIGroup, and Thorskan 3D. MBA Oxford Brooks — Intermittent Fasting 101